What Today’s Job Seekers Are Looking For in a Company
The hiring process isn’t throwing jello against the wall and hoping something sticks. No – you want the bullseye, that person with an ideal balance of technical skills and a great personality. How do you give yourself the best chance of finding this diamond in the rough?
To paraphrase John F Kennedy, “Ask not what job seekers can do for you, but what you can do for job seekers.” Putting job seekers’ needs and desires at the center of your recruiting process will give you unique insight as to what they value most in a company. Approaching it from this perspective uses your time and resources effectively and gives you a broader pool of qualified candidates to evaluate.
Here’s what today’s job seekers are looking for the most in a company, from the first encounter to the first day on the job.
What Job Seekers Want According to the Data
- A recent LinkedIn survey polled 14,000 professionals across the globe about their job-searching behaviors and attitudes. Ninety-percent of them said they were open to new opportunities. However, to find the right opportunity, they need access to the correct information.
Respect applicants’ time and give it to them straight: What’s in it for them? Include all possible details of the position:
and Employee Reviews
so job seekers can feel more confident in making the proper judgment call.
- Your company culture is essential, but whether or not you can fulfill their baseline needs as a working individual is what qualifies you as a potential employer to job seekers. Nowadays, people have unprecedented levels of access to information; even if you didn’t tell them, they’d likely find out anyway through job boards, review sites, industry guesstimates, or word of mouth. Wouldn’t you prefer they hear it from you personally?
- Remember, a candidate wouldn’t go through the marathon that is applying for a position if they didn’t believe the opportunity was worth it. A company that’s transparent about what it needs from prospective employees from the start will receive more qualified, enthusiastic, and motivated applicants.
“Don’t recruit me, court me.”
At one point in time, we’ve all been job seekers running the marathon that is applying for jobs. Ergo, we can appreciate when a company takes the time to express genuine interest in you and your qualifications.
The same LinkedIn survey revealed 63 percent of the professionals said they felt flattered when a recruiter reached out to them. Another 56 percent stated they are more likely to respond if a hiring manager reaches out directly. A personal outreach feels less like recruiting and more like a friend with your best interests at heart and a sincere appreciation of your skill set.
Because job-seeking has moved mainly to online, that’s where you should be, too. Communicating with job seekers online allows you to answer inquiries and deliver information at lightning speed. Consider either being more aggressive on job sites or hiring a recruiter to be able to contact and track multiple candidates at one time.
The company that has the attitude “everyone wants to work for us” or “why would they not want to come to work here” or the ones that feel they are doing an individual a favor by hiring them is lost, they believe their own hype, not realistic, old fashioned and are in need of a wake up call.
- A work-life balance is a challenge to achieve personally and a challenge to help foster as a company. The need to achieve and surpass expectations often compels employees to prioritize work over family, friends, community groups, self-care, personal growth, and other activities that keep them healthy and happy.
Prospective employees want to see your commitment to providing a work-life balance that is respectful of individuals’ time and prevents employee burnout. Among the many things employers institute to promote a healthier work-life balance are:
Flexible work schedules
Subsidized gym memberships
Company-sponsored events and activities
A proper work-life balance leads to a less stressed, more productive workforce.
Your employees help define who you are as a company – keeping them healthy and happy is paramount not only to employee retention but securing top talent in the first place.
Everyone wants to be happy. But, the traditional “American dream” of a white picket fence and a pension plan no longer satisfies today’s workers. Current job seekers prioritize finding opportunities where they can make a difference and feel a sense of purpose.
Younger generations are adopting a minimalist lifestyle and valuing experiences over things to be happier and more stress-free. This translates to their work. The emphasis is very much on the impact an individual can have on a company and the greater community. Along with achieving a work-life balance, an employee feels true happiness when he or she feels like their work matters in making life better for others.
In addition to purpose-driven work, an inspiring work environment is beneficial to the modern employee. Since the office is where your employees spend the majority of their time every day, making it feel like a home away from home will add to its value. The typical image of a Millennial startup with common areas, coffee bar, comfortable seating, and work remote options have spearheaded this mentality. While not all of this applies to every company or industry, it goes to show that it’s the little things that matter to the big picture.
At your job, you wear a lot of different hats, including the Hiring Manager. We can wear that one — it looks good on us.